Link Building Glossary

Broken Link Building

A link building tactic where you find dead links on other websites that point to non-existent pages, create or identify equivalent content on your site, then notify the webmaster and suggest your page as a replacement.

Digital PR

A link building and brand awareness strategy that earns high-quality editorial backlinks from news outlets, industry publications, and authoritative websites by creating and distributing genuinely newsworthy content — such as original research, data studies, or compelling stories.

Guest Posting

The practice of writing and publishing content on another website or blog, typically in exchange for a backlink to your own site — one of the most common white-hat link building tactics.

Link Equity

The SEO value and ranking power passed from one page to another through hyperlinks — sometimes called 'link juice' — determining how much of a linking page's authority is transferred to the pages it links to.

Link Reclamation

The process of finding and recovering lost or broken backlinks that previously pointed to your site — including redirecting broken inbound links, converting unlinked brand mentions into links, and recovering links lost due to URL changes.

Skyscraper Technique

A link building strategy coined by Brian Dean of Backlinko that involves finding popular content with many backlinks, creating a significantly better version of that content, then reaching out to everyone who linked to the original to suggest your superior resource.